Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.

We’re confident you have used a search engine, but basically people type in the keywords they think will bring them the results they’re looking for. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. You can’t write your ad copy without really caring about your primary keyword. Your ad keywords will become bolded if the searcher uses terms that are also in your ad. So, the ads are small as you know; so that kind of limits the options to headline and ad body. If you’re having a hard time with conversions, then really nothing else matters other than figuring out what is wrong. Make no mistake about it, you don’t have to be a super creative writer, you just need to do the basics very well. Simple but effecitve copy that follows the principles of copywriting is vastly more important than creativity. Your ads should be compelling enough to grab the searcher’s attention and for that, you’ll have to go beyond just using your creativity. Many PPC advertisers use keywords in their headlines, and you can too; but nothing wrong with testing a really killer headline without the keyword in it. You may find that the keyword should be in it, but you won’t know until you test it. When people search using a specific word or phrase, then sure it can help them psychologically to spot that phrase or word in your headline. You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. Also, the keywords will help you with ensuring your ads have a higher amount of relevancy, so that is something to always remember. If your quality score is high, and your ads get a good CTR, then you’ll be looking pretty good, overall.

We always recommend writing totally unique ads and not plagiarizing any one else’s ads. It is well known among advertisers that many people steal the ad copy from ads they think are doing well. What those marketers apparently don’t care about is learning to write good ad copy, but that is their choice to do that. The only path to improvement is to learn how to write ads, and learn the principles involved with copywriting, etc. There is no shortcut to business success, and people do it but the success is always short-lived.

People can steal an ad, but they are in the minority – and they cannot steal all of them.

Last but not the least; try to weave in a story in your ad copy. It’s much easier than you may be thinking. Put something, write something – ask a question; force your readers to feel empathy or sympathetic emotions over what ever it is you say. This will help you connect with them on a higher level and let you achieve what you want. If you’re brand new to PPC and Google Adwords, then take the time to learn from a reputable source, and then get started on it.

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